Mintel Corporation
In 2022, a simple question from a curious Mintel employee , “Can we learn how to garden?” ,planted the seed for a meaningful partnership between Mintel and Maxwell Street Community Garden.
What followed was a two-year collaboration powered by Mintel’s Employee Resource Groups: Mintel Gives and Mintel Wellness. Together, their mission aligned beautifully with our values — blending hands-on community service, charitable giving, and employee well-being.
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In the first season, Mintel volunteers joined us to learn the ins and outs of urban gardening while helping grow a stronger, greener community. From weeding to watering, their involvement supported both the garden’s needs and Mintel’s goals of fostering service, sustainability, and wellness.
This partnership became a model of how corporate engagement can root itself in local impact — cultivating not only fresh produce, but also community connection, employee growth, and shared purpose.
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2023 Mintel Partnership Structure
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Mintel’s partnership with Maxwell Street Community Garden in the 2023 growing season was built on two key pillars: Mintel Gives and Mintel Wellness. Each pillar brought unique contributions to support the garden’s mission and community impact.
Mintel Gives – Corporate Volunteering & Philanthropy
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Annual Financial Donation: Provided ongoing monetary support to the garden.
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Three Company Work Days:
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Held at the start, midpoint, and end of the growing season.
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Each session lasted 3.5 hours, with 10–15+ employee volunteers per event.
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Led jointly by the Mintel Partnership Lead and a Garden Board Member.
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Responsibilities included:
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Coordinating volunteers across departments
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Developing and managing workday task lists
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Leading onsite teams and ensuring adherence to garden policies
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Mintel Wellness – Employee Garden Plot & Community Engagement
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Dedicated Garden Plot: A team of 3–5 Mintel employees managed one 4′ x 8′ garden plot.
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Produce Contribution:
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Grew or provided produce throughout the season for a CHA neighbor.
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Volunteer Commitment:
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Completed a minimum of 16 team volunteer hours.
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Team Involvement in Garden Operations:
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Participated at least twice per season in one of the following areas, under Board Member guidance:
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Education & Communication
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Social Events
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Diversity & Community Engagement
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